• Mathews John

Ethics in finance consists of the moral norms that apply to financial activity broadly conceived. That finance be conducted according to moral norms is of great importance, not only because of the crucial role that financial activity plays in the personal, economic, political, and social realms but also because of the opportunities for large financial gains that may tempt people to act unethically. Many of the ethical norms in finance are embodied in laws and government regulation and enforced by the courts and regulatory bodies. This study has been undertaken to analyse the ethical challenges faced by Indian financial market, the major corporate scams exposed so far and understanding the role of ethics in avoiding these scams. The success of financial market and services corporation is highly correlated with customer orientation and satisfaction. Unethical marketing practices may lead to create a negative attitude of the customer towards financial service and the same may result in the less channelization of funds which is not good for the health of any financial system.

Financial market, Ethics

"Ethical Challenges In Indian Financial Market", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.467-470, April-2019, Available :http://www.jetir.org/papers/JETIR1904M70.pdf

"Ethical Challenges In Indian Financial Market", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp467-470, April-2019, Available at : http://www.jetir.org/papers/JETIR1904M70.pdf