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April-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
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UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1904M82
Registration ID:
206015
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Title
INFLUENCE OF PSYCHOLOGICAL FACTOR AND MALL ENVIRONMENTAL FACTOR ON CONSUMER PURCHASE DECISION MAKING FOR KITCHEN APPLIANCES IN SHOPPING MALLS
Authors
Abstract
The research tries to identify the influence of psychological factor and mall environmental factor on consumer purchase decision making for kitchen appliances in shopping malls. Sample size was 100 in all obtained through convenience sampling technique in Chennai. Researcher designed questionnaire is with 5 point scale in the continuum of agreeing. Reliability of this tool is 0.80 and 0.94. Path analysis was used for data analysis. The path analysis found that there is influence of psychological factor and mall environmental factor on consumer purchase decision making for kitchen appliances in shopping malls of Chennai. It is also found that there is influence of consumer purchase decision making on consumer satisfaction for kitchen appliances in shopping malls of Chennai. Hence, it is concluded that the location of the shopping mall, adequacy of the space in the shopping center, parking facilities, clock room for the belongingness, physical surroundings of the shopping mall, layout of the shopping mall; uninterrupted power supply and qualities of the shopping mall among the visitors which make joy and pleasure feeling are paid special attention to.
Key Words
Psychological Factor, Mall Environmental Factor, Consumer Purchase Decision Making, Consumer Satisfaction and shopping malls.
Cite This Article
"INFLUENCE OF PSYCHOLOGICAL FACTOR AND MALL ENVIRONMENTAL FACTOR ON CONSUMER PURCHASE DECISION MAKING FOR KITCHEN APPLIANCES IN SHOPPING MALLS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.555-560, April-2019, Available :http://www.jetir.org/papers/JETIR1904M82.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"INFLUENCE OF PSYCHOLOGICAL FACTOR AND MALL ENVIRONMENTAL FACTOR ON CONSUMER PURCHASE DECISION MAKING FOR KITCHEN APPLIANCES IN SHOPPING MALLS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp555-560, April-2019, Available at : http://www.jetir.org/papers/JETIR1904M82.pdf
Publication Details
Published Paper ID: JETIR1904M82
Registration ID: 206015
Published In: Volume 6 | Issue 4 | Year April-2019
Page No: 555-560
Country: Chidambaram - Taluk, Cuddalore - District, Tamilnadu, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1904M82
Published Paper PDF: https://www.jetir.org/papers/JETIR1904M82
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