• ASHISH SHARMA
• SATNAM SINGH

India is known to be one of the largest democracies in the world. In democratic system of government people have all the right to elect representatives from among themselves to form a governing body or government. Media is one of the important aspects of democracy and in India it is known to be the fourth pillar of democracy after Legislature, Executive and Judiciary. Political Parties and Political actors are totally dependent upon media to inform people about them and also about their ideas, manifestos, agendas, programs and policies in their political campaigns. In earlier time, Political Parties and political actors were mostly dependent upon traditional media especially Television and Radio for broadcast of their messages and convey their ideas among the masses but with the advent of new media everything changed. New Media especially New (Social) Media that includes- Facebook, YouTube, LinkedIn, Instagram, Whatsapp etc. have provided a great opportunity to political actors and political parties to communicate and connect directly with people across the country at a lesser cost with wider reach than traditional media. The study aims to examine the use of media i.e. Traditional Media and New (Social) Media by the political parties and political actors to portray their image and promote their ideas, among their supporters and peoples in society during general elections. Through this paper we also examine the usage of New (Social) Media by Political Parties/Political Actors and their impact on public.

Democracy, Political Campaign, New Media, Media Usage

"Traditional Media Vs New (Social) Media: A comparative Analysis of Usage with reference to Political Communication in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.81-90, April-2019, Available :http://www.jetir.org/papers/JETIR1904N15.pdf

"Traditional Media Vs New (Social) Media: A comparative Analysis of Usage with reference to Political Communication in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp81-90, April-2019, Available at : http://www.jetir.org/papers/JETIR1904N15.pdf