• Teena Hassija
• Swati Watts

‘Consumer as a King’ is a talk of fame only, but the reality is different. A consumer is afflicted from a range of malpractices as false advertisements, underweight goods, less neutralized food, displeased services etc. It was the prerequisite of time to control these malpractices to protect the interest of an innocent buyer. In 1986, The Consumer Protection Act was introduced and implemented by the Central Government of India, which was proved as a new development in the history of socio-economic legislation. The law is punitive or exemplary in nature. The main objective of the Act is to provide protection to the consumer from industry’s wrong practices. To activate the functioning of the Act in an effective manner, many other Acts are in co-existence to it. But government alone cannot do anything unless consumers get actively involved in the process. To have a strong consumerism in the country, there is a requirement that consumers must have proper understanding of their rights and responsibilities. The study is a discussion about the role of government in spreading awareness to the consumers and also trying to develop understanding of basic concepts of the Act. How can business be developed by strong consumerism? The study is also focusing on the various ways by which businesses can be involved with the aspect of strong consumerism.

Consumerism, Consumer protection act, consumer rights, complaint, nodel agency, business role

"Consumer Protection Act, 1986 and Roll of businesses to avoid consumer grievances", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.167-176, April-2019, Available :http://www.jetir.org/papers/JETIR1904N28.pdf

"Consumer Protection Act, 1986 and Roll of businesses to avoid consumer grievances", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp167-176, April-2019, Available at : http://www.jetir.org/papers/JETIR1904N28.pdf