• James Joseph
• Dr. Santhimol M.C

E-commerce is a general concept covering any form of business transaction or information exchange executed using information and communication technology. It includes buying and selling of goods and services and doing business over electronic/computer networks. Customer trust can be defined as a set of beliefs held by an online consumer concerning certain characteristics of the e-supplier, as well as the possible behaviour of the e-supplier in the future. Customer satisfaction has been defined as an evaluation of the perceived discrepancy between prior expectations and the actual performance of the product as perceived after its consumption/use. Website design produce positive outcomes to online satisfaction and it became one of the greatest effects on the online satisfaction. Both satisfaction and trust are vital inducers of e-loyalty. Online consumers’ perceived risk towards an internet transaction with the e-tailer affects the development of e-loyalty. The scope of the present study is limited to identify the factors influencing e-trust and e-satisfaction, and the influence of such e-trust and e-satisfaction on the loyalty of e-commerce customers.

: e-trust, e-satisfaction, e-loyalty, customer

"DETERMINANTS OF E-TRUST, E-SATISFACTION AND E-LOYALTY AMONG COLLEGE STUDENTS IN KOOTHATTUKULAM MUNICIPALITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.52-58, April-2019, Available :http://www.jetir.org/papers/JETIR1904P09.pdf

"DETERMINANTS OF E-TRUST, E-SATISFACTION AND E-LOYALTY AMONG COLLEGE STUDENTS IN KOOTHATTUKULAM MUNICIPALITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp52-58, April-2019, Available at : http://www.jetir.org/papers/JETIR1904P09.pdf