• Gopal Sarkar
• Amit Bohra
• Ravindra Singh Rawat

Social networks have not continued to be a phenomenon, they have become a focal point, an attitude. It is simply not a passing fad, but a process that is here to stay, strengthening the daily life of global individuals belonging to various castes and religions. With this in mind, companies that want to spread their message actively use social networking platforms. This practice is quite essential in today's world. Those who have advertised on social media platforms are much more likely to believe in the power of this form of promotion and see that it is useful. One of the main problems with companies that use social networks is not the lack of attention given to them, but rather a question of how to exploit these platforms. These methods are still very new and advertisers will need time to see how and where to send their message to maximize their potential. Social media sites have an integrated advantage when it comes to marketing to potential customers, since a lot of information is known. on its users.

Role of social media in advertising

"Role of Social Media in Advertising", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.447-451, April-2019, Available :http://www.jetir.org/papers/JETIR1904P71.pdf

"Role of Social Media in Advertising", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp447-451, April-2019, Available at : http://www.jetir.org/papers/JETIR1904P71.pdf