• P.VIJAYALAKSHMI
• Dr.G.PERIASAMI

Abstract The present study has highlighted the marketing problems faced by mango growers, in particular, small mango growers, medium mango growers and large mango growers in the Krishnagiri District of Tamil Nadu. The primary data randomly collected from 75 sample mango cultivating farmers using multistage random sampling process. Simple percentage and Garrett ranking technique are employed to find the results. The study found that 84.00 percent of the farmers in nuclear family and having 3 to 6 members. Their age group between 30-40 years and 48.00 percent of them had school education and their monthly income is below Rs.10,000/- in all farm size groups. Lack of marketing information, Lack of local market support and Low price for the mangoes are the major marketing problems of the mango farmers in Krishnagiri district of Tamil Nadu. The study recommended that the Government will increase storage facilities, increase more market place and reduce the malpractices in the market.

Keywords: Mango, Marketing problems, Krishnagiri district, Garrett ranking techniqueP

"A STUDY ON MARKETING PROBLEMS FACED BY MANGO CULTIVATING FARMERS IN KRISHNAGIRI DISTRICT, TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.21-23, April-2019, Available :http://www.jetir.org/papers/JETIR1904Q05.pdf

"A STUDY ON MARKETING PROBLEMS FACED BY MANGO CULTIVATING FARMERS IN KRISHNAGIRI DISTRICT, TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp21-23, April-2019, Available at : http://www.jetir.org/papers/JETIR1904Q05.pdf