• Gaurav Tiwari
• Dr. Trilok Kumar Jain

The objectives of a start-up are to be one’s own boss and to create employment to others which warrants set of endurance and sacrifice. Big population with high percentage of middle income group, educated youth with technical background, IT domination, high internet and mobile penetration are several of the drivers that have thrown up opportunities for spreading startup revolution in India. The ‘Make-in-India’ initiatives and other government schemes have also given a boost to startups with many individuals entering the fray. Starting a venture is a well planned and disciplined exercise with due consideration of both internal and external factors that may impact the sustainability of the venture. The plan behind the venture, market size, revenue and profit targets are some of the essential factors that need to be clearly defined before embarking on the journey. Time, team work and tenacity are main elements which determine entrepreneurial success. Infrastructure, government regulations and availability of finance at different stages of growth could be some of the challenges for startups. In fact, history is replete with examples of startups which began with big fanfare but ended as damp squibs within a short span of time due to various reasons. The paper discusses few issues and challenges that an Indian startup has to face and the opportunities that the country can provide in the current ecosystem.

Entrepreneurship, Government Plans, Initiatives, Innovation, Startups, Strategies

"A Case Study of Startup India: Innovation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.165-169, April-2019, Available :http://www.jetir.org/papers/JETIR1904Q31.pdf

"A Case Study of Startup India: Innovation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp165-169, April-2019, Available at : http://www.jetir.org/papers/JETIR1904Q31.pdf