• Rakhi Mahajan

Abstract Celebrity advertising is common these days. It has been widely used by the marketers to boost sales. The paper is designed to know the perception of the respondents. Their perceptions are very important for the manufactures. Perception means opinion, view, judgment or appraisal formed in the mind of the respondents about a particular statement. The objective of the paper is to know the level of advertising required in case of different durable and non-durable products and the other objective is to see whether any celebrity come to the mind of respondents while purchasing these durable and non-durable goods. To achieve the objectives of the paper questionnaire has been used and simple percentage method has been applied.

Celebrity advertising, durable and non durable product

"Celebrity Advertising- A Perceptual Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.258-261, April-2019, Available :http://www.jetir.org/papers/JETIR1904Q45.pdf

"Celebrity Advertising- A Perceptual Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp258-261, April-2019, Available at : http://www.jetir.org/papers/JETIR1904Q45.pdf