• Dr. M. MATHIVANAN
• S RAMESH

The Retail Marine Fish Marketing infinancial and political environment in India has prompted a wave of large number of global giants entered into marketing is fast growing Indian fish retail industryduring the past few years; without doubt, the retail industry in India is in those of radical restructuring. The fundamental drivers of changing ever increasing percapita income, growing Gross Domestic Product in , availability of consumer finance and their force is irreversible .India's having a vast coastline, it provides food, stability, and income producing opportunities to rural people but for many of them in India's economically disadvantaged. Fisheries in India account for 3% of the gross domestic product and generate powerful income and marketing employment opportunities in rural poor people and who are those depending marine fishing. All marine fish landing centers of the state spreading the entire coastal belt and it serve as primary markets of TamilNadu coastal area in Nagapattinam District. This paper thoroughly highlights the problems of retail marketerlike Lack of capital, storage,Lack of transportation facilities,Non-awareness of equipment and technical knowledge,Problem of Social and Religious Prejudices, Climatic changes, Lack of infrastructural facilities, Delay for Financial assistance, Political problems.

Marine, Fish, Retailing, Channel of Distribution

"PROBLEMS AND PROSPECTS OF RETAIL MARKETING IN MARINE FISHING IN NAGAPATTIANAM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.457-461, April-2019, Available :http://www.jetir.org/papers/JETIR1904Q73.pdf

"PROBLEMS AND PROSPECTS OF RETAIL MARKETING IN MARINE FISHING IN NAGAPATTIANAM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp457-461, April-2019, Available at : http://www.jetir.org/papers/JETIR1904Q73.pdf