• Arvind Bodhankar

Automobile sector is one of the major source of pollution. Though the consumptions of passenger cars in India is much less as compared to that of developed countries, the growth potential in India is very high. This increasing trend of buying passenger cars is associated with rise in pollution levels. In order to keep pollution under check Govt. is coming out with stricter regulations, however regulations alone will not be enough to curb the pollution, it has to be coupled with environmental awareness of people. Thus it had become necessary to find out the awareness level of consumers about the environment. The intent of this paper is to evaluate and analyse the awareness level with reference to demographic variations. To meet this objective, a survey was conducted in the metropolitan cities of India to get an insight on awareness levels.

Eco-friendly cars, consumer’s awareness, Pollution, greenhouse gases

"AN ASSESSMENT OF ENVIRONEMNTAL AWARENESS AMONGST THE PASSENGER CAR USERS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.471-478, April-2019, Available :http://www.jetir.org/papers/JETIR1904Q76.pdf

"AN ASSESSMENT OF ENVIRONEMNTAL AWARENESS AMONGST THE PASSENGER CAR USERS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp471-478, April-2019, Available at : http://www.jetir.org/papers/JETIR1904Q76.pdf