• Anurag Dilraj

Electronic commerce popularly known as e-commerce is the most happening platform for retail sales in India. The argument on the global governance, ownership and management of data is today confronted by new realities. The IT services in India who promised to bring the world together and solve most of its problems through innovations have been found searching for new projects in developed economies. Not only have digital platforms serially misused the data that their consumers hand over in trust, they have also done little to generate local value that can create jobs, contextual content and/or spur secondary and tertiary innovation. The paper evaluates various factors which helped e-commerce to develop and also studies the factors responsible for poor performance of some companies.

e-commerce, e-retailing, online shopping, online business

"Rise and fall of e-Commerce and its future prospects in India: A conceptual study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.835-838, April-2019, Available :http://www.jetir.org/papers/JETIR1904R26.pdf

"Rise and fall of e-Commerce and its future prospects in India: A conceptual study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp835-838, April-2019, Available at : http://www.jetir.org/papers/JETIR1904R26.pdf