• Nilay Mondal

The present study aims to measure the attitude of higher education students towards social media. The investigator has adopted the descriptive survey method for this study. 187 post graduate students were taken as a sample from University of Kalyani through purposive sampling. The investigator developed a self-made questionnaire of 45 items to examine the attitude of higher education students towards social media. To find out the interpretation from collected data, the data were analyzed using mean, S.D. and ‘t’ test. The findings revealed that there is no significant difference in attitude between rural boys and urban boys, rural girls and urban girls, rural boys and rural girls, rural boys and urban girls, rural students and urban students. And there is significant difference between boys (rural + urban) and girls (rural + urban), urban boys and urban girls, urban boys and rural girls.

Social Media, Attitude, Higher Education Students, ‘t’ test, Descriptive Survey Research

"Attitude of Higher Education Students towards Social Media in West Bengal", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.1280-1285, April-2019, Available :http://www.jetir.org/papers/JETIR1904R87.pdf

"Attitude of Higher Education Students towards Social Media in West Bengal", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp1280-1285, April-2019, Available at : http://www.jetir.org/papers/JETIR1904R87.pdf