• KARUNA KRITI

In current time, the social media has led to new ways of seeking and obtaining variety of diverse information on the multitude of products and services in the market. It has huge impact on buying behavior and purchase decision making on online buyers. Social Media have given plenty of opportunities to online buyers in adapting different aspects in life. This paper aims to understand the effect of social media on online buyers. To achieve this objective, two hypotheses were formulated. Online survey was conducted by sending online questionnaire on various social media platforms throughout the nation .The data collected by 100 respondents was systematically sorted, organized and analyzed and the final facts and figures were interpreted for deriving conclusions. The research reveals that there is significant effect of social media on online buyers. The social media has changed the buying behavior, purchasing pattern and decision process making of online buyers.

social media, online buyers , consumer buying behavior

"Effect of social media on online buyers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.1512-1517, April-2019, Available :http://www.jetir.org/papers/JETIR1904S21.pdf

"Effect of social media on online buyers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp1512-1517, April-2019, Available at : http://www.jetir.org/papers/JETIR1904S21.pdf