• Shaira Bi. A
• Dr. S. Vasanthi

Food consumption in human life plays a significant role in the restaurant business. Customer satisfaction can be linked directly to restaurant sales; thus, it is important to identify which perceived quality factors more strongly affect customer satisfaction or dissatisfaction. This research paper is to know about the consumer’s preference for dining in a restaurant and ordering food using online food delivery apps. This study helps to identify the factors that affect the customer’s decision on dining in the restaurant and order food online. Factors like a variety of foods, a quantity of food, quality of the food, taste, and aroma of delicious food, ambiance of the restaurant, and hygiene were the factors that affect consumer’s decision on dining at the restaurant. Quality of food, fast delivery, offers, and discounts, trust issues were the main factors that affect the consumer’s decision on ordering food online.

Online marketing, online food delivery apps, restaurant, a quantity of food, discounts

"A Study On The Perceptions Of Swiggy Online Food Platform In Tiruchirappalli City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.1668-1674, April-2019, Available :http://www.jetir.org/papers/JETIR1904S44.pdf

"A Study On The Perceptions Of Swiggy Online Food Platform In Tiruchirappalli City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp1668-1674, April-2019, Available at : http://www.jetir.org/papers/JETIR1904S44.pdf