• Sandip Roy Chowdhury
• Dr. R.Venugopal Rao

Agriculture is considered to be the most important pre-requisite for the economic growth of most of the country in the world. If we consider the history of any developed country of the world then we see that agriculture and industry are not alternative but complementary to each other to create demand. Agricultural development is always very essential for overall industrial development of any country. So developing country like India where near about 80% people are dependent on agriculture and 30% of their natural income come from agriculture. So, development of agriculture has become quite essential for economical development. At present several liberalisation and globalisation strategies and market condition help to increase agricultural productivity with increase government revenue. The opportunity of agricultural produces marketing at present economic conditions in India have been increased abruptly and as almost 80% of people are associated with agriculture and its allied activities at village level so naturally its importance cannot be avoided. The need for marketing relating to agricultural activities require change relating to the interest of the producers, market functionaries (like wholesalers, retailers), consumers desirability etc. Here require a proper functional blending between farmers and business men who will market the agricultural products directly to the customers in a large scale. So, to do this government has to enact laws regulating the functioning of the agricultural marketing system and meanwhile government of India has already passed several laws relating to the functioning of this aspect. It is quite justifiable that the farmers who are producing grins should get the major share in the pricing process and the consumer should derive optimal satisfaction for the price they pay. In case of agricultural marketing opportunity there need the protection of several intermediaries like processors, wholesalers, commission agents and several market functionaries. A well framed marketing system evolves the opportunities of agricultural marketing in present economic situation. In this paper an attempt is made to examine the current agricultural marketing opportunities and to analyze the problems encountered in the process. In this study the information is collected mainly from secondary sources but primary information is also collected from some direct interaction with different sources.

Opportunity, Marketing, Agriculture, Infrastructure, Produce etc.

"OPPORTUNITY OF MARKETING OF AGRICULTURAL PRODUCCES AT PRESENT INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.2057-2066, April-2019, Available :http://www.jetir.org/papers/JETIR1904S97.pdf

"OPPORTUNITY OF MARKETING OF AGRICULTURAL PRODUCCES AT PRESENT INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp2057-2066, April-2019, Available at : http://www.jetir.org/papers/JETIR1904S97.pdf