• Dr. Rupesh Sawant

In today’s modern world digital technologies are evolving at an unprecedented rate all across the globe. India, too is witnessing radical growth in Information and Communication Technology (ICT) at a very rapid pace. In fact, many of the sectors from service industry are undergoing through significant digital transformation As a result, Indian Banking sector is also undergoing huge transformations in order to bring automation, to increase operational efficiency, and to offer enhanced and better services to its customers. Continuous innovation in ICT in the banking domain has made Virtual Banking a reality in India. Establishment of Innovation Labs is facilitating the banks to explore various avenues in the banking arena like Biometrics, Artificial Intelligence, Robotics, Big Data, Cloud Computing, Data Analytics, Data Warehousing, Wearable Technology etc. Digital Transformation is far beyond just moving from traditional banking to a digital world. It is a vital change in how banks and other financial institutions learn about, interact with and satisfy customers. An efficacious Digital Transformation begins with an understanding of digital customer behaviour, preferences, choices, likes, dislikes, stated as well as unstated needs, aspirations etc. And this transformation leads to the major changes in the banking and other organizations, from product-centric to customer-centric view. This research paper is conceptual and descriptive in nature. Required data and information has been collected from various authentic and reliable sources. It necessarily discusses digitalization in banking, key areas, and opportunities as well as challenges in digital transformation in Indian banking sector.

Digital Banking, Digital Transformation, Opportunities, Challenges, Key Areas.

"DIGITAL TRANSFORMATION: OPPORTUNITIES, CHALLENGES AND KEY AREAS FOR INDIAN BANKING SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.100-103, April-2019, Available :http://www.jetir.org/papers/JETIR1904T15.pdf

"DIGITAL TRANSFORMATION: OPPORTUNITIES, CHALLENGES AND KEY AREAS FOR INDIAN BANKING SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp100-103, April-2019, Available at : http://www.jetir.org/papers/JETIR1904T15.pdf