• PRAKASH V
• Dr. Rajesh Sharma

Social media is a phenomenon that has become an important aspect in marketing mix and revolutionizing the way companies interact with customers. It is a new research field and a quick literature scan reveals that not many studies exist. Nevertheless, these few existing studies without scientific evidence with industry data, have rushed to conclude that the emergence of social media has led to the demise of the traditional advertising mainstream media.

Marketing, business, social, media,networking,customer.

"ANALYZING THE ROLE OF SOCIAL MEDIA MARKETING ON STUDENTS: WITH REFERENCE TO BANGALORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.183-188, April-2019, Available :http://www.jetir.org/papers/JETIR1904T27.pdf

"ANALYZING THE ROLE OF SOCIAL MEDIA MARKETING ON STUDENTS: WITH REFERENCE TO BANGALORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp183-188, April-2019, Available at : http://www.jetir.org/papers/JETIR1904T27.pdf