• Amit Sheoran
• Pawan Kumar

Indian politics has experienced radical changes over past few years due to influence of social media. Social media is most accessible platform to bring the people closer in terms of communication among masses over a short period of time. Due to emergence of innovative technologies across every section of the globe, it is very easy to approach and target a large population by a single click on device. Most of the Indian political parties are using the services from digital marketing agencies in order to build their identity, to promote themselves, to make a buzz among people and to reach out to our youth for their political agenda, other related events and activities. As per a number of reports, it has been observed that a major part of budget is set for political campaign on social media during every election. Politicians are now able to continuously manifest and exhibit their message through endless commercials and scale their activities, services and communications by viewing direct responses on Twitter, Facebook, Youtube, Instagram and many more applications. Therefore, social media has a huge impact on spreading political awareness in Indian society.

Social media, Indian politics, Communication, Political campaign, Digital marketing

"IMPACT OF SOCIAL MEDIA ON INDIAN POLITICS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.189-193, April-2019, Available :http://www.jetir.org/papers/JETIR1904T28.pdf

"IMPACT OF SOCIAL MEDIA ON INDIAN POLITICS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp189-193, April-2019, Available at : http://www.jetir.org/papers/JETIR1904T28.pdf