• Dr. Satinderpal Singh
• Prerna Tikku

Customers nowadays are conscious of their needs to avail utmost satisfaction from various products. FMCG companies put best of their effort to reap maximum benefits through the awareness of customers. Consumers spend a good amount of their earnings to buy FMCG products so that they can fulfil their requirement and attain satisfaction. Hence the present study is an attempt to understand the level of satisfaction of rural consumers of Punjab for FMCG products. For this present study 100 respondents were selected to understand the satisfaction level of consumers concerning various attributes and brands of FMCG products.

consumer satisfaction, FMCG, rural market.

"RURAL CONSUMERS SATISFACTION FOR FMCG IN PUNJAB", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.1036-1042, April-2019, Available :http://www.jetir.org/papers/JETIR1904U33.pdf

"RURAL CONSUMERS SATISFACTION FOR FMCG IN PUNJAB", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp1036-1042, April-2019, Available at : http://www.jetir.org/papers/JETIR1904U33.pdf