• Dr. Vaibhav Ramesh Bhalerao
• Dr. Bhalchandra B. Bite

It is said that money is the blood of any economy. With the advent of the Internet, smartphones, and other digital technologies, cash transactions have become easier. In the current scenario, most transactions are non-cash and the nature of future currencies will no longer be royal. The use of various methods of non-cash transactions has increased. Despite the rise in digital payments, security concerns have risen. Digital payments will have security issues that could hinder the growth of digital payments. Therefore, this paper helps to determine consumer perceptions of non-cash transactions, factors influencing non-cash transactions, and the level of consumer awareness of informational securities. Research shows that most consumers prefer credit/debit cards as the most convenient payment method after mobile wallets. Confidentiality, security, and convenience are the factors influencing non-cash transactions. Consumers are well aware of information security threats in cashless transactions. So it will take a long time for digital payments to become an important payment method, but it could happen and benefit the economy in the near future.

Digital payments, digital economy, digital technology, Cashless transactions, and information security.

"AN EMPIRICAL STUDY OF CONSUMER BEHAVIOUR TOWARDS CASHLESS TRANSACTIONS IN THE ERA OF DIGITAL PAYMENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.200-206, April-2019, Available :http://www.jetir.org/papers/JETIR1904U81.pdf

"AN EMPIRICAL STUDY OF CONSUMER BEHAVIOUR TOWARDS CASHLESS TRANSACTIONS IN THE ERA OF DIGITAL PAYMENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp200-206, April-2019, Available at : http://www.jetir.org/papers/JETIR1904U81.pdf