• Mr. Abhay Singh Rajput
• Ms. Sanjana Sikarwar
• Mr. Abhay Birathi

In the present era digitalization is a great revolution for us because it has totally changed our life and the whole market from physically to digitally. Over the last span most of the business organizations are running with massive technological changes according to the actual need of the market requirement because market is not static it’s dynamic. Online shopping has helped the retailers to increase and capture the market and the most importantly he or she can shop from his/her home and save their time and money. There are various factors such as inexpensive smart phones and low-priced internet data packs, have urged people to use online shopping. The various mobile applications (apps) have made a lot of things suitable for the users. Now a days online shopping is totally trying to replace whole physical market into virtual market. This study aims to investigate the present status of level of satisfaction among the college going students towards online shopping and identifying various factors and preferences which influencing them to do online shopping. For data analysis various colleges were selected and for this study the data was collected from the 131 respondents through well-structured questionnaire. The result showed that most of the respondents are males and they belong to the city. Mostly people are choosing online shopping due to its 24*7 & 365 days availability, time saving, availability of detailed information about the products, easy to choose and make comparison with other products in online shopping, the quality of information, website layout and they are feeling safe and secure with online shopping.

Online Shopping, Consumer Satisfaction, college students

"“A study of satisfaction of consumers towards online shopping in the Gwalior city among college students”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.516-524, April-2019, Available :http://www.jetir.org/papers/JETIR1904V25.pdf

"“A study of satisfaction of consumers towards online shopping in the Gwalior city among college students”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp516-524, April-2019, Available at : http://www.jetir.org/papers/JETIR1904V25.pdf