• Rajesh Chatterjee
• Debarshi Mukherjee
• Amit Kr. Deb

Regional imbalance always inspires a person to dependent more on government benefits and such tendency is dangerous as it does not encourage boosting up the quality of a rural entrepreneurs. Absence of infrastructure and unavailability of government facilities cannot help any endeavor to be sustained. But in this respect only assertiveness of an individual, like better utilization of mere government facilities to upgrade skill, helps an entrepreneur to take any risk for economic development. This study found that people of a land locked state have been trying to be more motivated to continue their enterprise. Tripura is North-eastern hilly and geographically land locked state of India. The aim of this study is to observe the entrepreneur’s attitude towards their economic development, importance of rural institutions to the entrepreneurs, and their indigenous dealing method on teething troubles. Every day rural people are trying to tackle the augmented problems by their own way but it is inundated and remains unsettled owing to regional disparity, faulty and mismatched plan of the local government and ruinous work culture of the rural institutions. The participatory rural appraisal (PRA) tool has been applied in the six interior villages of Tripura to reckon the spirit and life-force of the rural entrepreneurs which have been sustaining without difficulty in the detrimental environment of the society, politics and government administration. Attitudinal variations do not just originate out of the azure. Study has come up that rural entrepreneurship has created employment opportunity for rural villagers, created assets, developed entrepreneurial infrastructure and also expanded rural business at local, regional, national and international level based on utilizing available meager government facilities, self-motivational attitude and high level of culture i.e. self-reliant.

Rural Entrepreneurship, Perception, Attitude

"Hands-on study on Cultural and attitudinal aspects of Rural Entrepreneurs of a Land Locked State", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.705-721, April-2019, Available :http://www.jetir.org/papers/JETIR1904V51.pdf

"Hands-on study on Cultural and attitudinal aspects of Rural Entrepreneurs of a Land Locked State", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp705-721, April-2019, Available at : http://www.jetir.org/papers/JETIR1904V51.pdf