• Dr. Imtiyaz Ahmad Wani
• Dr. Akumarthi Nageswara Rao

With the digital age, social media has become an important tool not only for communication and marketing but also in the field of education. People always want to connect themselves with society in some or another way. In earlier days, the modes of communication were limited. People socialized with others in their tracks. Earlier, socializing was narrowed to visiting each other’s places, having big gatherings, meetings in clubs, parks, and other public areas. With the arrival of technology, social networking websites and applications have heralded a revolution in the world. It has indeed brought people from all over the globe closer by creating, sharing, or exchanging information and ideas in virtual communities and networks. These social networking sites are based on web-based technologies and create highly interactive platforms. It has gained momentum globally because of its better features, access, frequency, immediacy, usability, and permanence. It has been recognized so widely, and its usage has increased so incredibly today that it has moved from desktop computers to laptops to mobile phones. The platform is undoubtedly easily obtainable and accessible. Despite huge benefits, social media have some unfavorable consequences. Youth is getting hooked to it inappropriately. People are falling into prey fraudulent and illegal activities. Too much unnecessary indulgence in social media is hampering the productivity of people. This study explores the benefits and negative impact of social media on the lives of youth in modern society

Youth, Social Media, Technology, Society, Problems, Activities, Isolation.

"Social Media and Changing attitudes of Youth in Modern Society: A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.946-950, April-2019, Available :http://www.jetir.org/papers/JETIR1904V84.pdf

"Social Media and Changing attitudes of Youth in Modern Society: A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp946-950, April-2019, Available at : http://www.jetir.org/papers/JETIR1904V84.pdf