• Dr. Anurag Mehta
• Udit Varshney

Marble industry is providing direct or indirect employment to almost 15% people in Udaipur and Rajsamand district of Rajasthan state. It is really very important that marble industry run smoothly so that the whole economy of this region can thrive. From the last decade the industry is witnessing problems related to intensive price competition that has led to decline in the profit margin. Traders are ready to sale their product at very low prices. They cut down their prices and grab customer of others. Catching each other's customer is eventually leading to low margin. When operating profit squeezes it becomes extremely difficult to cover the fixed overheads which are quite high in marble sector. With decline in demand of marble due to the rise of different substitutable products price competition intensified. More than required outlets and factories are there to do the trading so there is trader surplus which is leading to unhealthy price competition among traders. This problem has been studied in this research. Level of price competition being faced by small scale marble units and medium scale marble units has been separately as well as collectively analyzed in this research.

price competition, small scale marble units, medium scale marble units

"Problem of Price Competition in Marble Industry of Rajasthan", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.996-1000, April-2019, Available :http://www.jetir.org/papers/JETIR1904V92.pdf

"Problem of Price Competition in Marble Industry of Rajasthan", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp996-1000, April-2019, Available at : http://www.jetir.org/papers/JETIR1904V92.pdf