• NISHA

The Indian ecosystem has been successful in carving out a space for itself in the recent years. Other than the United States, India has the second-largest biological system for start-ups on the planet. Due in large part to government efforts like "Start-up India," Indian start-ups have actually taken off and made their mark, opening doors for the young Indian population. The main goal this paper is to shed some light on the obstacles that start-up entrepreneurs must overcome and the chances that the Indian government's initiative presents. Start-up businesses are the type of businesses that take an innovative approach to the development, analysis, assessment, and research processes for the target market. This paper will address numerous government policies, goals, and programmes as well as the start-up life cycle, financial, and operational strategies connected to start-ups. One of the hot topics in our period that everyone is talking about is start-up. This paper is focused on increasing bank financing for new businesses to promote entrepreneurship and to increase the supply of skilled workers for the economy as a whole. This study examines governmental initiatives that aim to improve the environment for entrepreneurship, employment growth, and economic expansion using secondary data from newspapers, periodicals, government publications, research papers, and other sources. In this backdrop, the programme Start-up India strives to promote entrepreneurship in the nation so that the expanding workforce may serve as a resource for prospective business owners. The government's Start-up India programme offers a wide range of institutional supports to young people with novel business concepts in emerging markets.

Start-up India, obstacles, opportunities, entrepreneurship, small business, government policy and initiatives.

"STARTUP IN INDIA (AN EAGLE EYE VIEW OF OPPORTUNITIES, OBSTACLES AND INITIATIVES TAKEN BY THE GOVERNMENT)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.1031-1039, April-2019, Available :http://www.jetir.org/papers/JETIR1904V97.pdf

"STARTUP IN INDIA (AN EAGLE EYE VIEW OF OPPORTUNITIES, OBSTACLES AND INITIATIVES TAKEN BY THE GOVERNMENT)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp1031-1039, April-2019, Available at : http://www.jetir.org/papers/JETIR1904V97.pdf