• VIJAYA P

The existence of entire business world is by and largely depend on the consumer Behaviour towards the product or services offered by the business enterprises. With the Liberalization, Privatization, Globalization and modernization, the business is based on the cognizance of needs and wants of the consumer. As we know that the profitability position and market share of the company will largely depend on the consumer behavior towards company products and services. Consumer behavior refers to the study of how individual consumer will behave while selecting, Purchasing, using, evaluating and disposing the product and services for satisfying their needs and wants. Evaluating the Consumer behavior towards product or services of the company is most critical task to estimate market share of the company. The present paper will made an attempt to know the consumer behavior towards instant food products in Mysore City. An attempt has been made to analyze the consumer purchasing frequency for the instant food product, consumer awareness towards the instant food product and to analyze factors influencing the instant food product.

Consumer Behavior, Consumer awareness, Purchasing frequency

"“Consumer Behavior Towards Instant Food Product With Specific Reference SHIMOGA city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.49-55, April-2019, Available :http://www.jetir.org/papers/JETIR1904W09.pdf

"“Consumer Behavior Towards Instant Food Product With Specific Reference SHIMOGA city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp49-55, April-2019, Available at : http://www.jetir.org/papers/JETIR1904W09.pdf