• LAKSHMI.V
• Dr.R.SARVAMANGALA

This research paper aims to explore the relationship between social networking and brand equity. In an increasingly digitalized world, social networking platforms have become integral to the marketing strategies of businesses. This paper investigates how companies can leverage social networking to enhance their brand equity, which is essential for long-term success in today's competitive marketplace. The study combines a review of existing literature, case studies, and empirical analysis to provide valuable insights into the subject

A systematic survey of recent Literature on unveiling the Influence of Social Networking on Brand Equity, Strategies and Outcomes

"A systematic survey of recent Literature on unveiling the Influence of Social Networking on Brand Equity, Strategies and Outcomes", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.330-335, April-2019, Available :http://www.jetir.org/papers/JETIR1904W45.pdf

"A systematic survey of recent Literature on unveiling the Influence of Social Networking on Brand Equity, Strategies and Outcomes", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp330-335, April-2019, Available at : http://www.jetir.org/papers/JETIR1904W45.pdf