• Indrila Goswami Varma
• Bhawana Chanana

The G20 summit has sharply put on focus how the current patterns of consumption are unsustainable and countries across the world need to rethink their production and consumption patterns. Sustainable consumption and production patterns are the focal points of SDG 12, one of the United Nations' 17 Sustainable Development Goals. To achieve SDG-12's objective, policies that maximize resource utilization while minimizing waste are mandated to be implemented by 2030. Because the fashion industry designs, manufactures, markets, and distributes products to satisfy the needs of end users, and collaborates with textile and apparel manufacturers on one end and distribution channels on the other, it ends up with considerable resource utilization, creates waste, environmental pollution and worker exploitation across its value chain. On the consumer end, the fashion industry is marked by rapid transformations and planned obsolescence which causes garments to be discarded before the end of their useful life, resulting in brief product cycles and conspicuous consumption patterns. Sustainability in the fashion industry cannot be achieved unless personal values dominate mindless consumption perpetuated by fast fashion. The objective of this research is to investigate the impact of mindfulness on consumer behavior in relation to sustainable fashion. This study provides a comprehensive examination of the transformative potential of mindful consumption across several areas of sustainability. This research begins by doing a thorough analysis of existing literature to establish the theoretical and conceptual underpinnings of the mindful sustainable consumption (MSC) method. This approach addresses a significant gap in the literature, which typically fails to integrate mindful consumption with sustainability.

Mindfulness, Consumption Behaviour, Sustainable fashion, SDG, Mindful Consumption

"Mindful Consumption – A Path towards Fashion Detox", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.336-344, April-2019, Available :http://www.jetir.org/papers/JETIR1904W46.pdf

"Mindful Consumption – A Path towards Fashion Detox", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp336-344, April-2019, Available at : http://www.jetir.org/papers/JETIR1904W46.pdf