• Mr.D.Bhaskar Rao
• Dr.J.Revathy

Society is facing most complicated issues of climate change. People nowadays are more familiar with global warming and its inherent consequences on human life. Therefore, change is the need of the hour for the survival and continuous efforts should be made for the environmental management in a sustainable manner. It is not only the concern of the government and the direct polluters but also of other stakeholders like financial institutions such as banks, which are playing a major role in the development of the society. Banking activities are not physically related to the environment, but the external impact of their customer activities is substantial. Therefore, there is need for banks to adopt green strategies into their operations, buildings, investments and financing strategies.The Green Channel Banking is functioning in all banks. The new technologies help the banks to reduce the workload. The study has been formulated based on the following objectives; a) To study the various demographic factors towards consumer perception of green channel banking in Vijayawada region, and b) To study the consumer perception towards traditional and green channel banking in Vijayawada region. The green channel banking helps the customers to have convenient and comfortable banking transactions.

Traditional Banking, Green Channel Banking, Consumer Perception etc

"A STUDY ON CONSUMER PERCEPTION TOWARDS GREEN CHANNEL BANKING WITH SPECIAL REFERENCE TO VIJAYAWADA REGION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.375-382, April-2019, Available :http://www.jetir.org/papers/JETIR1904W52.pdf

"A STUDY ON CONSUMER PERCEPTION TOWARDS GREEN CHANNEL BANKING WITH SPECIAL REFERENCE TO VIJAYAWADA REGION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp375-382, April-2019, Available at : http://www.jetir.org/papers/JETIR1904W52.pdf