• Dr.V.Ilamparithi
• Karuppiah Saravanapperumal

Political cartoons are always enjoyed and observed by the public due to the humorous, sarcastic or serious tones and also most importantly their manner of portrayal of political issues and politicians. These cartoons also can influence or even alter the perception of the public regarding these issues and politicians due to their wide reach and their manner of portrayal. The Prime Minister and the Union Government of the country are some of the important political institutions in the country which often are the face of the country nationally and internationally and they are also some of the common institutions which are portrayed frequently in political cartoons. In addition to this, the manner of the portrayal of them in the political cartoons also plays a key role in how they are perceived and thought by the general public which is very important as they are considered as representatives of the country. Interestingly, they also have been portrayed often in Amul cartoons which are created and published by the Indian dairy products company, Amul which also frequently features the mascot of the advertising campaign of Amul, the Amul moppet from its beginning. Amul cartoons always enjoy wide popularity and audience in India due to their witty stands on national and international issues through puns and word plays etc. This study aims to analyze and observe the depiction and the change in the manner of the depiction of them in the Amul advertisements from 1996 to 1998 with the help of the Amul cartoons in the archives section of the Amul website and online newspaper articles.

Cartoons, Amul, Advertisements, Politics, Satire

"A Study of the Depiction of the Prime Minister and the Union Government of India in Amul cartoons from 1996 to 1998", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.420-433, April-2019, Available :http://www.jetir.org/papers/JETIR1904W59.pdf

"A Study of the Depiction of the Prime Minister and the Union Government of India in Amul cartoons from 1996 to 1998", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp420-433, April-2019, Available at : http://www.jetir.org/papers/JETIR1904W59.pdf