• DR. NAGARAJU G H

In India, investors typically seek out information of this nature, which frequently yields negative real returns and does not offer a buffer against inflation. In the game of investments, he finds himself the odd man out. For many investors, mutual funds have proven to be an invaluable resource. Therefore, knowledgeable fund managers and vigilant investors work together to make MFs successful. To adjust performance to investor expectations, a skilled fund manager should assess investor behavior and comprehend their wants and goals. Therefore, in this current scenario it is very important to identify needs of mutual funds investors, their preference for mutual funds schemes andits performance evaluation. In this research paper, researcher has an objective to know preference of mutual funds investors and performance evaluation of the preferred schemes by the investors. The survey is undertaken of 80 employees of IT sector and the major findings reveal the major factors that influence buying behavior mutual funds investors, sources that investor rely more while making investment and preferable mode to invest in mutual funds market. The study will be immensely useful to the AMC'; s, Brokers, distributors and to the other potential investors. So, it is very important to know the investors’ perception about this industry. The present study examines the relationship between investor behavior and mutual fund investments. The opinions and perceptions of investors have been researched regarding a range of topics, including the type of mutual fund scheme, the primary goal of investing in mutual fund schemes, the role of financial advisors and brokers, the factors that draw investors to invest in mutual funds, information sources, inadequacies in the services offered by mutual fund managers, obstacles facing the Indian mutual fund industry, etc.

Mutual funds, investment, investors perception, brokers, buying behavior

"INVESTORS PERCEPTION TOWARDS MUTUAL FUND WITH REFERENCE TO IT INDUSTRIES IN RAMANAGAR DISTRICT - AN EMPERICAL STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.724-732, April-2019, Available :http://www.jetir.org/papers/JETIR1904W91.pdf

"INVESTORS PERCEPTION TOWARDS MUTUAL FUND WITH REFERENCE TO IT INDUSTRIES IN RAMANAGAR DISTRICT - AN EMPERICAL STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp724-732, April-2019, Available at : http://www.jetir.org/papers/JETIR1904W91.pdf