• SHANTHA NAIK H

ABSTRACT: Remarkable societal changes and transformation brought about by information and communication technologies (ICTs), or synonymously new technologies (NTs), since 1970s are now having significant effects on the way the people live, work, and play in contemporary society. but, more often than not, greater attention concerning their impacts is given to the urban, rather than to the rural, segment of this contemporary society, specially that in India. It is needless to say that though the ICTs are impacting both urban and rural sectors of Indian society, yet it must be admitted that the potential role and scope of the NTs to transform and develop rural India into a modern society is much larger in comparison than is the case with regard to urban India. The reason is that Indian society as basically consisting more than 630,000 villages, where, according to the census of 2011, 70% (743 million) of the Indian population live. Furthermore, the importance of rural; development derives from the fact that from 65 to 70 present of the Indian population is dependent on agriculture for their livelihood. This also explains why the government at central, state and local levels, under successive plans, are entrusted with numerous developmental programs aiming at achieving different sustainable development objectives, viz. removal of illiteracy creation of employment, eradication poverty, etc.). Rural India has a literacy rate of 49.4% compared with the urban literacy rate of 70%. All the points directly and indirectly to the vast areas of the rural sectors of India where the ICTs can bring about profound changes and transformation in the traditional core of the rural society and culture, eventually enhancing the standard of living and quality of life for the vast rural population of India. The ICTs now promise a new chance for renewed development for the rural areas that have earlier suffered persistence economic decline and outward migration for many reasons including the urban bias of Indian planning system. As a matter of fact, careful and planned application the ICTs (cellular telephones, laptop computers, satellite receivers etc.) can deliver numerous socio-economic benefits in the form ICT-based goods and services in different areas (viz, administration, health, education, trade and commerce, environment, population growth, agriculture, etc.) The direction and pace of development in ICTs have led practically all work economies to recognize the improvement of ICTs in catalyzing economic acting, in efficient governance, empowerment of society and bringing about major socio economic transformation in the societies. Developing countries like India these are now a new mantra information and communication technologies (ICTs). India has become the word's test bed for innovations in information and communication technologies (ICTs), serving the rural uses ICTs play as a catalyst in the implementation of rural development and over all development of rural areas. The advancements in ICT can be utilized for providing accurate, timely, relevant information and services to the framers, there by facilitating an environment for more remunerative agriculture.

KEYWORDS: ICTs, Skills, Empowerment, Health, Education & Digital Rural

"THE INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGY ON RURAL DEVELOPMENT IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.66-69, April-2019, Available :http://www.jetir.org/papers/JETIR1904X09.pdf

"THE INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGY ON RURAL DEVELOPMENT IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp66-69, April-2019, Available at : http://www.jetir.org/papers/JETIR1904X09.pdf