• Dr.S.Suresh

A meme can be any process, notion, slogan, or piece of media that propagate, often as mimicry or for humorous purposes, from contact to contact via any shared platform (primarily internet).Over the time memes have taken over the internet world by a storm and have adapted themselves to be more than just a mere representation of humour, rather they have become a primary source of information in the most understandable manner. Indians record the highest number of users in the world across different social media platform hence meme marketing has become a significant tool for implementing various marketing strategies. In this context the primary objective of the paper is to explain an overview of the history of memetics, to assess the perception of viewers on memetics and analyse the significance of memetics as a marketing tool. The research methodology used is primary and secondary data where respondents belonging to geographical area of Hyderabad were given structured questionnaire to get their responses. Chi- Square test used for analysis of data. The outcomes of the study are; majority of the respondents are familiar with ‘memes’.

meme, memetics, social media, perception and marketing tool.

"MEMETICS: A STUDY ON THE MILLENIAL TOOL OF MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.182-190, April-2019, Available :http://www.jetir.org/papers/JETIR1904X27.pdf

"MEMETICS: A STUDY ON THE MILLENIAL TOOL OF MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp182-190, April-2019, Available at : http://www.jetir.org/papers/JETIR1904X27.pdf