• Dr.K.Chitra

A click stream is a list of all the pages viewed by a visitor, presented in the order the pages were viewed, also defined as the succession of mouse clicks that each visitor makes. A clicks stream will show us when and where a person came in to a site, all the pages viewed, the time spent on each page, and when and where they left. An interactive click stream is a graphic representation of a click stream; a list of pages seen in the order in which they were visited. The graphic representation allows clicking on the pages, and seeing what the visitor saw, hence the label interactive. Web traffic analysis concentrates on how visitors move through the site. It measures the number of pages delivered to visitors, and determines how often visitors hit their browser stop button, how much of the page was delivered when they hit it and how long they waited before stopping the page. For e-business analysis the click stream data is used to determine higher-level information, tracking visitors' responses to pages and the content rather than on how they navigated that site. The main objective of this paper is to find out the impact of click stream analysis in business.

Data mining, Web mining, Click stream analysis, Knowledge Discovery, Clustering, Data warehousing ,Data Stream Analysis

"The Impact of Click Stream Analysis in Business Process", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.260-263, May-2019, Available :http://www.jetir.org/papers/JETIR1905043.pdf

"The Impact of Click Stream Analysis in Business Process", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp260-263, May-2019, Available at : http://www.jetir.org/papers/JETIR1905043.pdf