• Gayatri Rai

Feminists are using social media for communicating about the issues of gender equality, women empowerment. Feminists are also organising processions and online campaigns for better discussing the women’s issues. This paper wishes to explore how social media is being used by women in India. Is social media is an option to show the atrocities, abusive behaviour against women. If women and feminists are using social media what are the possible reason for it. This is an analytical study doing the discursive content analysis. Case study and Online content analysis are the research methodology adopted for this paper. The hashtag activism campaigns #WhyILeft and #WhyIStayed are being studies for deep understanding the use of social media to show the rage against the harassment and violence against women. Multiple case studies have distinct advantages and disadvantages in comparison to single case study research method. The unusual, unique, critical and revelatory case can be appropriately studies with the help of one case study method. Multiple case study methods are expensive, requiring extensive resources, time consuming. So, choosing multiple case study method should be very logical and planned. Every case selected should serve a specific purpose, within overall scope of the study, multiple case studies means considering multiple experiments, to follow a replication logic, replications with similar or altered will make the findings robust, worthy of continued investigation (Yin, 2003).

Keywords- Social Media, Cyberfeminism, e-activism

"Social Media rage against abusive behaviour and harassment of women", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.471-477, May-2019, Available :http://www.jetir.org/papers/JETIR1905076.pdf

"Social Media rage against abusive behaviour and harassment of women", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp471-477, May-2019, Available at : http://www.jetir.org/papers/JETIR1905076.pdf