• R. Vijay Anand
• Dr. M. Dhanusu

This empirical study was primarily aimed to explore the key determinants of private life insurance companies such as, SBI Life and HDFC Life insurance companies of policy holders in the Chennai city. The researchers have adopted survey method for the exploration of its findings and structured questionnaire was circulated by applying convenience sampling technique. The statistical tools such as, percentage analysis, descriptive statistics, reverse weighted average mean ranking and factor analysis has been applied to draw meaningful answers to the research objectives. The result shows that twenty three policy purchase variables are meaningfully grouped into seven dominant factors and policy holders are opined that indifferent behaviour of life insurance companies administrative employees are brokers during the claim settlement and redtapism has to be eliminated to enhance the policy purchase perception of the private life insurance policy holders in the study area.

Life Insurance, Policy Purchase, Claims Settlement, Product and Price

"KEY DETERMINANTS OF PRIVATE LIFE INSURANCE POLICY PURCHASE – AN EMPIRICAL STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.526-531, May-2019, Available :http://www.jetir.org/papers/JETIR1905278.pdf

"KEY DETERMINANTS OF PRIVATE LIFE INSURANCE POLICY PURCHASE – AN EMPIRICAL STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp526-531, May-2019, Available at : http://www.jetir.org/papers/JETIR1905278.pdf