• Dr SWAPNA PILLAI

Madhya Pradesh and Uttar Pradesh were the states where soyabean cultivation was introduced for the first time. The importance of soyabean crop and its production has been growing since its cultivation began in India and is still growing. Since 1972, the area and overall production of soyabean in Madhya Pradesh increased by 45 times. India like China has been cultivating soyabean since decades. India is among the top five soyabean producing countries in the world. Madhya Pradesh has witnessed rapid progress in the past few years due to special techniques adopted for soyabean cultivation. Cultivated land is left fallow during the Kharif season so that the soil preserves and retains moisture for the coming Rabi season between October to March. Hybrid varieties of soyabean was introduced for cultivation which increased the earning of valuable foreign exchange for the country .All this resulted in Madhya Pradesh being called as Soy state. Numerous inter-related task is carried out during marketing of agricultural products, as the product moves from the farm to the consumer such as planning production, growing and harvesting, grading, packing, transport, storage, agro- and food processing, distribution advertising and sale. With the main motive of increasing the production of oilseeds by increasing the area of cultivation and use of modern technology the Government of India introduced two major mission the Technology Mission on Oilseeds (TMO) and Oilseed Production Thrust Project (OPTP) in 1986,1987 . Marketing and price support were also extended to oilseeds. The research aims to study the role played by SOPA in marketing of soyabean in the state of Madhya Pradesh

soyabean, SOPA,cultivation, soy state, agricultural marketing,

"A STUDY OF SOPA IN SOYABEAN MARKETING IN MADHYA PRADESH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.53-59, May-2019, Available :http://www.jetir.org/papers/JETIR1905307.pdf

"A STUDY OF SOPA IN SOYABEAN MARKETING IN MADHYA PRADESH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp53-59, May-2019, Available at : http://www.jetir.org/papers/JETIR1905307.pdf