• Mr Sumit Kasana
• Ms Kanika Singhal

The upcoming market will be of E-marketing assuredly, as it is inexpensive, quick and give reliable information on time. In the dicey and dynamic environment, customers rely upon online shopping rather than reading newspapers or magazines. Consumers are not in habit of buying the same brand anymore, so with the help of online marketing, company’s modernize their way of marketing and give updates of their commodity or services to maintain loyalty with their customers. For stability in their business world, companies should acquire e-marketing, e-buying and e-selling. In this article the perception of the Dehradun customers is being studied about identify the factors of E-Marketing which affects decisions of consumers and the impact of E-Marketing on consumer purchase decisions. Therefore a sample of 100 was taken and the primary data was gathered through structured questionnaire. The data gathered from the respondents were put in the SPSS to analyze the various factors and dependability of the variables. ANOVA, regression and multiple response are used in this study. Therefore the study stated that in Dehradun majority of the customers out of the sample find online shopping relevant and motivating and it also affect their buying behaviour regarding purchasing the product online

Product Packaging, Buying Behaviour, Consumer Behaviour

"INFLUENCE OF E-MARKETING ON CONSUMERS PURCHASE DECISIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.312-317, May-2019, Available :http://www.jetir.org/papers/JETIR1905344.pdf

"INFLUENCE OF E-MARKETING ON CONSUMERS PURCHASE DECISIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp312-317, May-2019, Available at : http://www.jetir.org/papers/JETIR1905344.pdf