• RENU
• sandeep kotnala

The present study examined the impact of adversiting on consumer buying behaviour in the city of dehradun.with rise in various usage of technological parameters, to make advertisement impactful is a challenge,to have competitive edge over competitors is the need of all business so as to keep going with profitibilty of the orgnisantion. . In the study survey research design was used in which through questionnaire data was collected to test hypotheses and to test it Multiple regression technique was utilized.The study’s findings concluded that significant and positive relationship is found between the independent variables of advertisement and consumer buying behavior. It could be concluded that for impactful advertising, the reach for target audience must be extensive, companies need to keep track of their buying trends or purchase decisions toward products and services.

ADVERTISEMENT,CONSUMER BUYING BEHAVIOUR

"THE IMPACT OF ADVERTISEMENTS ON CONSUMER BUYING BEHAVIOUR:A ANALYSIS OF DEHRADUN CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.328-331, May-2019, Available :http://www.jetir.org/papers/JETIR1905346.pdf

"THE IMPACT OF ADVERTISEMENTS ON CONSUMER BUYING BEHAVIOUR:A ANALYSIS OF DEHRADUN CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp328-331, May-2019, Available at : http://www.jetir.org/papers/JETIR1905346.pdf