• Rashmi Jaiswal
• Dr. V.Shunmugasundaram

Banking is life blood of economy of a country, its important increases even more when it comes to India. The growth of banking sector of has helped the growth of economic growth of India. Being a promoter of capital formation in India through various activates it turn out to be an integral part of Indian economy. Banks form a significant part of the Indian’s Financial Institution System. Banks accept deposits from general public and advance money to individuals like household, entrepreneurs, businessmen etc. keeping profit as objectives. Banks now have adopted better and upgraded operational skills and strategies and now more adaptive to changing environments whether external like customer behavior, regularity changes, technology etc. or internally like providing good, safe, clean hygienic and friendly environment to employee to work and providing them training to improve their skill. The banks nowadays have more emphasis on increasing their banking network, customers’ reach and customer satisfaction to maintain their retention. This paper is about product and services offered by up both public and private sector banks and customer’ satisfaction level achieved on that.

Customer, Customer Satisfaction ,Product & Services, Public and Private Sector Banks

"Customers’ Satisfaction Level Achieved through Product and Services Offered By Public and Private Sector Banks at Varanasi.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.522-528, May-2019, Available :http://www.jetir.org/papers/JETIR1905372.pdf

"Customers’ Satisfaction Level Achieved through Product and Services Offered By Public and Private Sector Banks at Varanasi.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp522-528, May-2019, Available at : http://www.jetir.org/papers/JETIR1905372.pdf