• Vivek Rautela

This study is conducted with main purpose to find out the role of packaging on consumer buying behaviour in skincare products. The reason behind this research is to observe the essential factors, which are urging the success of a company. The study done here also determines the connection between two variables one is dependent and the other one is independent variables. The research done here is the primary research and data collection is done through questionnaire and SPSS software has been used for analysis of the data. The sample size taken was of 100 therefore data was collected from 100 respondents and than the reliability of model was tested. As per the findings of this research study, it was found that packaging turns out to be the most significant factor. further it was concluded that the elements of packaging like its colour, packaging matter, design of wrapper and innovation are key factors when consumers makes a decision and finally buys. And as a whole it can be concluded that packaging is an important factor, that affects buying decision of a consumer

Product Packaging, Buying Behaviour, Consumer Behaviour.

"Impact of packaging on consumer buying behavior in skincare products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.652-658, May-2019, Available :http://www.jetir.org/papers/JETIR1905393.pdf

"Impact of packaging on consumer buying behavior in skincare products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp652-658, May-2019, Available at : http://www.jetir.org/papers/JETIR1905393.pdf