• Karan Rohilla
• Ravindra Singh Rawat

Today most of the people give a considerable attention to mobile marketing techniques in building strong brand image. Therefore identifying the impact of mobile marketing techniques very important to decision makers in identifying key workplace issues in order to develop strategies to address and improve the policies for preventing such things. Thus present study is an attempt to identify problems, the ways to shatter those barriers, making and improving policies in organizations with regard to mobile marketing techniques in building strong brand image also it will help to rise up their earning as well.too many are prevented from enjoying their full human rights because poverty, discrimination, violence and inequality. According to a report by a leading uk management organization ,most aspiring to senior management positions believe mobile marketing techniques in building strong brand image the survey of 3,000 members of the institute of leadership and management (ilm) found 73% of female respondents felt barriers still existed for women seeking senior management and board-level positions in the uk. In contrast, just 38% of men believed there is a glass ceiling. The report, ambition and gender at work, suggests women's managerial career aspirations lag behind men's at every stage of their working lives, and that they have less clarity over traditional career direction than men. At the start of their careers, 52% of male managers had a fair or clear idea that they wanted to work in a particular role, compared with 45% of women managers. Only half of said they expected to become managers, versus two-thirds of men. Even among the under-30s, gender aspirations remained entrenched, with 45% of men and 30% of women expecting to become managers or leaders. The mobile marketing can be reflected in corporate culture, corporate practices, and corporate climate. According to cooper (2001), organizational climate refers to the prevailing corporate perceptions of women’s professional capabilities and commitment to their careers. It also includes attitudes towards women that could result in unsupportive and discouraging work environments.

"ROLE OF MOBILE MARKETING TECHNIQUES IN BUILDING STRONG BRAND IMAGE’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.263-271, May-2019, Available :http://www.jetir.org/papers/JETIR1905443.pdf

"ROLE OF MOBILE MARKETING TECHNIQUES IN BUILDING STRONG BRAND IMAGE’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp263-271, May-2019, Available at : http://www.jetir.org/papers/JETIR1905443.pdf