• Dr.K.R.Mahalaxmi
• S.Jagadeesan

With an oversized range of young audience in varied cities, Food Delivery Apps in Bharat has become instant common among users. Folks have an enormous range of option to choose among the apps to match and pay with asking price from on-line food ordering app. This study aims at analyzing the extent to which the online food app services has become common among the people in Trichy region with special reference to Uber Eats. For this purpose, a study was conducted in Trichy region which was divided into four zone. The data was collected from the online app users using a structured questionnaire. The findings of the study show that the youngsters are greatly involved in ordering food online due to various factors like convenience, door delivery, offers etc. and prefer those services frequently. From the study it is inferred that there is influence of age, marital status and the amount spent on online ordering, frequency of ordering. It is also identified that there is no association between the gender and liking of food app services, frequency of ordering.

online food app services, Uber Eats, consumer preference

"A TRANSFIGURATION OF CONSUMERS TOWARDS ONLINE FOOD APP SERVICES IN TRICHY REGION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.502-509, May-2019, Available :http://www.jetir.org/papers/JETIR1905477.pdf

"A TRANSFIGURATION OF CONSUMERS TOWARDS ONLINE FOOD APP SERVICES IN TRICHY REGION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp502-509, May-2019, Available at : http://www.jetir.org/papers/JETIR1905477.pdf