• JAIMIN S PUJARA
• DR.P.J. Gundaliya
• Pritesh B Soni

Transportation planning studies have always laid major emphasis on the destination choices of travelers. This research is based on the development of destination choice model for leisure trips based on analysis of data collected through questionnaire survey. The study also aims at determining the factors affecting choice of various destinations. Decision making process involves not only mode choices, but also the choices of trip destination, cost of trip and distance from home. Discrete choice models can be used to analyze and predict a decision maker’s choice of one alternative from a finite set of mutually exclusive and collectively exhaustive alternatives. The data required for the study will be collected from selected locations of Ahmedabad city, including places of historic and religious importance, shopping center and water front areas. The data required for the study is collected from five city places, out of the study places, Ahmedabad one and Lal Darwaja has shopping impotence, Kakariya is famed waterfront destinations and Kalupur Swaminarayan mandir has a distinct religious character. Adalaj stepwell has heritage importance. Personal interview technique is used to collect the relevant data using a self-administered questionnaire The analysis of decision-making process is studied by developing models of the Multinomial logit model (MNL) is prepared for the leisure value of historical and religious importance, shopping center and water front areas. The results would aid in predicting the trip making behavior as well as to observe the degree of influence of variables. The results would also help in formulating revisitation prospective for the leisure destinations.

Destination choice, discrete choice models, Leisure trip, Mode choice, Transportation planning

"DEVELOPMENT OF A DESTINATION CHOICE MODEL FOR LEISURE TRIP - AHMEDABAD CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.215-222, May-2019, Available :http://www.jetir.org/papers/JETIR1905533.pdf

"DEVELOPMENT OF A DESTINATION CHOICE MODEL FOR LEISURE TRIP - AHMEDABAD CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp215-222, May-2019, Available at : http://www.jetir.org/papers/JETIR1905533.pdf