• POOJA YADAV
• Dr. RAHUL SHARMA

Social media is the most popular marketing of today’s contemporary society which shows consumer behavior and development in regard towards the marketing behavior of the youth. Social media marketing is one of the most important aspect of development in the marketing sector. Consumers earning, saving, and expenditure patterns are rapidly changing now a days. Expenditure is one of the major factors determining effective marketing. All the youth are expending a part of their incomes in marketing . All of them do not spend money in the same manner. All youth differ from each other on socio-economic and psychological ground. Champa city is the developing city consisting of youth belonging to different educational qualification, age groups and income groups with variation in craze towards social media marketing. So, the effort is taken to study the impact of social media marketing on behavior of youth. In Champa city the detailed information of 100 sample of youths is collected through field work by questionnaire and survey method. On the basis that the objective wise study is carried out. The conclusion and the suggestion are presented in this paper.

Keywords : Social media, Social media marketing, consumer buying behavior ,Expectation, Modernization.

"The Impact of Social Media Marketing on buying behavior of young customers in Champa city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.226-230, May-2019, Available :http://www.jetir.org/papers/JETIR1905535.pdf

"The Impact of Social Media Marketing on buying behavior of young customers in Champa city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp226-230, May-2019, Available at : http://www.jetir.org/papers/JETIR1905535.pdf