• Sagar Kumar

The study has been done in dehradun city by examined the challenges from upcoming mall to small retailers in dehradun. By doing this study it was found that there is a imapct on small retailers from shopping malls. In todays world the lifestyle of people has been changed and securities and services matter a lot to customers. Small retailers are facing challenges its because they do not have a huge space in their store and are not upgrading their services as per time. The data has been collected from the respondents with the help of questionnaire applying test hypothesis after knowing their opinions towards shopping malls. The purpose of this research was to find to know the impact of shopping malls on the sales and profit volume of small retailers, to know the impact of shopping malls on the customer base of small retailers and To identify the reasons of impact of shopping malls over small retailers.

Retailers,impact of shopping malls, Sales and Profit Volume,customers and lifestyle of customers.

"CHALLENGES FROM UPCOMING MALLS TO SMALL RETAILER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.638-644, May-2019, Available :http://www.jetir.org/papers/JETIR1905597.pdf

"CHALLENGES FROM UPCOMING MALLS TO SMALL RETAILER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp638-644, May-2019, Available at : http://www.jetir.org/papers/JETIR1905597.pdf