• K.P.BALAKRISHNAN
• DR.S.SARAVANAKUMAR

The modern reality requires us to stay in touch and keep abreast of the latest news and trends. However, does this trend affect the performance of students? When social media such as Facebook, YouTube and Twitter appeared, our world was divided into online and offline. Social media are online technology platforms that help to connect people together far and near. According to the Statista survey in US during 2017, 81 percent of U.S. Americans had a social media profile, representing a five percent growth compared to the previous year. Significant negative impact among students due to the influence of social media is more vulnerable in this digital world, where, more affect is on teens and academic genre becoming ruthless down streaming their academic performances. Therefore, it becomes necessary to understand what level of influence affected students academic performance considered for the study from various arts, science and engineering colleges. The aim is to examine the influence of social media on academic performance of colleges students in Coimbatore district. Both primary and secondary data have been used in this study. The required primary data have been collected with pre-tested, well structured and non-disguised questionnaire from the college students of different streams (Arts, Science and Engineering). The Graduate and Post Graduate students from different colleges in Coimbatore are randomly selected 180 students for the study. Though social media plays integral role in the life of people, particularly for students it is an aide for development of knowledge and beast for addicts and this can be easily assessed through the academic performances of students how munificently they handle social media. Therefore, summary of results conclude, ill effect and low academic performance obviously found among students over using and using for entertainment purposes, especially students of arts and science stream. A kind advice to parents who are more accountable than educational institutions shall begin the education of students from their family that can further yield rich dividends from academic circumstances.

Students, Arts, Science and Engineering Colleges, Usage of Social Media Academic Performance, etc..

"USAGE OF SOCIAL MEDIA INFLUENCING ACADEMIC PERFORMANCE OF COLLEGE STUDENTS IN COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.309-315, May-2019, Available :http://www.jetir.org/papers/JETIR1905648.pdf

"USAGE OF SOCIAL MEDIA INFLUENCING ACADEMIC PERFORMANCE OF COLLEGE STUDENTS IN COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp309-315, May-2019, Available at : http://www.jetir.org/papers/JETIR1905648.pdf