• Shanu Shukla
• Dr Pritee Sharma

Media multitasking ̶ a simultaneous consumption of two or more media is a ubiquitous behavior and is a growingly popular habit which many people carry out on a daily basis. It has been seen that there are several predictors of media multitasking and age is one among them. The relationship between age as a predictor and media multitasking is a widely studied topic with contradictory inferences. In this paper, we report one of the earliest laboratory-based studies highlighting the relationship between age and media multitasking behavior of the Indian college students aged between 18 to 24 years. We investigate the relationship between age and media multitasking habit of the participants and find that for the chosen sample, the more age is, the more the media multitasking tendency is.

Age, Indian college students, Media multitasking

"Age as a Predictor of Media multitasking Behavior ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.661-665, May-2019, Available :http://www.jetir.org/papers/JETIR1905699.pdf

"Age as a Predictor of Media multitasking Behavior ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp661-665, May-2019, Available at : http://www.jetir.org/papers/JETIR1905699.pdf