• Bonde Swatee Subhash

As per Davis, brands help the consumer to "select one item over another in a perplexing universe of expanded decision". Brands help consumers to distinguish and pick items that they see as better in contrast with the options. The job of brands as a "manual for decision" has proceeded with a similar path to the present day since not long after the brands were initially started to be utilized on domesticated animals as a sign of possession. Alongside the contemporary idea of the brand, publicizing has additionally changed from item depictions to promotions that attempt to summon feelings in consumers and position the brand as speaking to something more than the item. The motivation behind branding or brand building is to make and successfully convey a brand that is particular from the challenge, to which consumers have a solid brand awareness and a positive brand picture, which lead to brand equity. Separating a brand from the challenge is called brand situating. Brand positioning comprises of characterizing the brand's particular qualities, objectives and characteristics and utilizing these as a reason for making a brand that is seen by consumers as unmistakable in contrast with contending brands.

Domesticated animals, lotions, tonners

"Review of brand awareness and brand perception with special reference to Nagpur", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.255-260, May-2019, Available :http://www.jetir.org/papers/JETIR1905839.pdf

"Review of brand awareness and brand perception with special reference to Nagpur", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp255-260, May-2019, Available at : http://www.jetir.org/papers/JETIR1905839.pdf